Successful communicators always assume all four types of listeners are present in every audience. They suggest structuring your presentation as follows:
- Data-driven listeners are the most difficult to satisfy, so begin by showing the data.
- Follow the data with a framework to organize it.
- After establishing the framework, create an image of the long-term view of the strategy and where the company is headed.
- Finally, conclude by emphasizing the organization, its people, and its values.